In short, I must not only know and define the needs of shoppers, I need to bear in mind how they identify me in relation to those attributesThanks Gabika!I absolutely agree with your comment. The article was designed for brand new brands that were not yet for sale. Existing brands that are looking to create a new positioning, should indeed focus on how the emblem is already perceived by present buyers. The thing about brand positioning is that it should not really be rather a lot about a picture that you just erect among yourself and the client, as about the dating between you and your clientele. So I’d completely agree that brand positioning is ready selecting where you sit in client’s minds but it has to take an active, dynamic role, not a passive one. You need your brand to be actively attractive and empowering your clients, not just passively attracting them. But pity the guy who falls and has no one to assist him up!”“Dear pals, let us love one another, for romance comes from God. Everyone who loves has been born of God and knows God. ”Would you want to write for us?Well, we’re looking for good writers who are looking to spread the word. Get in touch with us and we’ll talk. “Oil and body spray have fun the heart; So doth the wonder of a man’s friend that cometh of hearty tips. ”“For since our friendship with God was restored by the death of his Son while we were still his enemies, we shall definitely be saved in the course of the lifetime of his Son.